How to Create a Standout Rental Listing Description

By PropsManager Team | Dec 17, 2025

How to Create a Standout Rental Listing Description

1. The Headline

Make it pop.

• Boring: "2 Bed 1 Bath Apt."
• Better: "Modern 2BR Downtown Loft with Rooftop Deck & Gym."

2. Sell the Lifestyle

Don't just list features; list benefits.

• Feature: "South-facing windows."
• Benefit: "Flooded with natural light, perfect for your morning coffee."
• Feature: "Walk score 95."
• Benefit: "Walk to the best cafes and bars in the city—no car needed."

3. Be Specific

"New appliances" is vague. "Brand new Samsung Stainless Steel appliances" is specific.

4. Call to Action

Tell them what to do. "Text John at 555-0199 to schedule a tour today. This unit won't last!"

Conclusion

Your listing is an ad. Write it like one.